To create the best journey and experience for the user, you must highlight several principles and user behaviour needs to be adressed. In relation to the information structure we will need to understand the user. Visitors are expecting high standards and a comfortable journey.
The experience is an important if not crucial part of a successful solution or project.
The key to successful user experience is to include many fields but UI and UX is often mixed up.
- Psychology - of human behavior
- Colors - highlight what needs to be communicated
- Content Balance - A good symmetry and balance of a application
- Contrast - Establish a visual hierarchy
- Information Architecture
Read more about the definition and the basics of user experience.