Web & IT Consultancy
Search Engine Marketing is the way we prepare and manage a website in order to make it more attractive to search engines. Optimizing your site for search engines or more accurately the people using search engines, will bring you and your business real success. SALO Consulting work with companies in a wide range of vertical markets, ranging from small business to Fortune 500.
Web Analytics is not just about collecting web statistics. It’s about the right kind of data and being able to analyze data for improving ROI and turn visitors into customers. Setting up reporting suites and implementing campaign tracking's are equally important for better understanding the websites clientele. SALO Consulting have long experience and expertise in Omniture SiteCatalyst and Google Analytics.
Information Architecture is the art of organizing content and the science behind structuring information, and at the same time emphasizing the user experience. Most visitors only notice the architecture when it's poor designed and stops people from finding the relevant information. A good information architecture enables visitors to navigate logically throughout the site, confident in finding the required information.
No matter how much effort you exert and put into website strategy, user interface, user experience, or innovative design, if the site is not working properly, taking an immense time to load and not every link is working, then every customer or prospect will stay away. Your products can never be highlighted and its true competency will always remain a mystery.
Whether launching new products, changing platform or delivering news, content has to be managed - and keeping up to date in a fast changing world requires making sure your site stays on message and on brand.
Working in Sitecore, WordPress, TeamSite, and custom made content management systems we adapt to the possibilities. With our experience in organising and publishing, as well as migration of large amounts of content between platforms, and of course maintenance - ensuring quality and adapting to new needs and formats.
SALO Consulting is a creative Web & IT Consultancy based in Malmö, Sweden. Our experience spans across all kinds of specialist areas from Online Marketing to Web Analytics, Information Architecture to Social Media. Our clients vary from large organisations to small start-up's. We love what we do and we bring a wealth of knowledge and energy to every project we work on.